UCI's Customer Experience Certificate Program Welcomes Derek Woolf As Newest Advisory Board Member

Derek Woolf, Chief Operating Officer at Accent, has been selected to be on the Advisory Board for the Customer Experience Certificate Program at the University of California-Irvine Division of Continuing Education.

As COO of Accent, Derek directs Operations, HR and Finance. He believes that customer service should be at the core of everything a company does, so that it becomes not just a practice but part of the culture.

It’s paramount to practice good customer service tactics and ingrain them in your processes so that it becomes part of who you are,” said Derek.

Derek’s commitment to a great customer experience began very early.  As a youth, his job as a paper carrier gave him firsthand experience with how great customer service went hand in hand with better business outcomes.  He noticed that making sure that each paper was delivered on time and in the right place meant that his customers were much more generous with their tips.  Upon reflection, Derek realized that, more importantly, this commitment created a real relationship of appreciation and trust.

Companies who prioritize customer experience focus on both the quality of the product or service they’re offering, and the methods they use to deliver it.

“It’s very fitting that Derek was asked to be a part of this board,” said Marty Kaufman, President and founder of Accent Computer Solutions, Inc. “As an IT services company, our goal is not only to give our clients a better experience with technology but to continuously improve how we do that. Derek has been instrumental in facilitating those improvements.”

Learn about the Customer Experience Certificate Program at UCI-Division of Continuing Education at http://cx.ce.uci.edu/